O’RIZON Living introduces a new standard of living and lifestyle in Portugal. Its unique location offers each home southern and western exposures, bathing the spaces in natural light throughout the day. Enjoy the warm southern sunlight and breathtaking western sunsets, with picturesque views of the river and city.
The architecture embraces the natural topography, creating a “staircase” effect that enhances openness, light, and spectacular views as it cascades down to the Douro River.
ITAI FRIDMAN
DEVELOPER
Raised by a South American developer father, real estate has practically been a part of Itai’s DNA. Prior to transitioning into a career in real estate, Itai gained extensive experience in international marketing roles with leading companies such as Coca-Cola (IL) and Mercedes Benz USA. Early in 2012, Itai co-founded and led an event planning startup. In 2014, he joined Google (IL) to lead its B2B marketing team and later joined Viber (a Rakuten company) as a senior manager to lead that company’s global business development initiatives.
DANA BEN YOSEPH FRIDMAN
CHIEF FINANCIAL OFFICER
Dana is a senior financial executive with more than twenty years of experience in venture capital finance, global corporate finance and business operations. Previously, Dana was a partner at Secondary Prime, an investment banking firm with a focus on secondary transactions. Dana also served as CFO for Israel Secondary Fund and prior to her time with ISF, held several CFO-level positions at various software and startup companies both in Israel and the United States (NYC). Dana is a seasoned accountant and certified lawyer and earned her BSc in Accounting and Economics and her LLB in Law from Tel Aviv University.
PAULO MERLINI
ARCHITECT
Paulo Merlini Architects, an award-winning architectural firm, emphasizes the harmonious integration of nature, light, and spatial geometry in its work. Their designs blend modern aesthetics with local culture, creating environments that enhance the well-being of their occupants. From rural remodels to sleek urban structures, their projects demonstrate a sensitivity to both built and natural environments, often utilizing natural light and geometric forms to transform spaces into dynamic living experiences.
MANUEL VASCONCELOS
HEAD OF PROJECTS & CONSTRUCTION
Manuel Vasconcelos is a results-driven Project Manager and Real Estate Expert – with more than 2 decades of experience in project development & management, successfully leading cross-functional teams and delivering complex projects on time and within budget. Manuel has extensive experience in large-scale developments – with multi-phase licensing and construction processes, due to his solid foundation in architecture and project management. He has worked as Project Coordinator with Souto Moura, Project Management/Development Director at Violas Ferreira and, more recently, as Development Director at CBRE.
BRUNA CARVALHO
BROKER
Bruna is a licensed architect from the University of London, where she started her career working at an architecture firm specializing in large-scale projects. Her experience spans both residential and hospitality developments, giving her a broad perspective on design and project management.
She developed a passion for the real estate sector, which led her to join Réplica Real Estate in Porto in 2009. She quickly focused on developing services that support investors in real estate promotion and development. Bruna is dedicated to providing innovative solutions that facilitate investment processes and contribute to the growth of successful real estate projects.
GREG PENDL
BROKER
Greg Pendl is an American real estate broker based in Porto, focused on high-value residential properties and new development sales. Originally from New York City, he spent over a decade as a broker in one of the world’s most competitive markets, advising clients across complex, multimillion-dollar transactions. In 2020, Greg relocated to Porto, a move that reshaped his perspective on both lifestyle and real estate, and led him to focus on building a more modern approach to the industry. Today, he leads LatitudeOne, a tech-first brokerage built around transparency, data, and a more intelligent client experience. By combining brokerage with technology, the company brings greater visibility and efficiency to every stage of the transaction. Greg also has a background in PropTech, co-building platforms that enhance how agents and buyers collaborate.
ITAI FRIDMAN
DEVELOPER
Raised by a South American developer father, real estate has practically been a part of Itai’s DNA. Prior to transitioning into a career in real estate, Itai gained extensive experience in international marketing roles with leading companies such as Coca-Cola (IL) and Mercedes Benz USA. Early in 2012, Itai co-founded and led an event planning startup. In 2014, he joined Google (IL) to lead its B2B marketing team and later joined Viber (a Rakuten company) as a senior manager to lead that company’s global business development initiatives.
DANA BEN YOSEPH FRIDMAN
CHIEF FINANCIAL OFFICER
Dana is a senior financial executive with more than twenty years of experience in venture capital finance, global corporate finance and business operations. Previously, Dana was a partner at Secondary Prime, an investment banking firm with a focus on secondary transactions. Dana also served as CFO for Israel Secondary Fund and prior to her time with ISF, held several CFO-level positions at various software and startup companies both in Israel and the United States (NYC). Dana is a seasoned accountant and certified lawyer and earned her BSc in Accounting and Economics and her LLB in Law from Tel Aviv University.
PAULO MERLINI
ARCHITECT
Paulo Merlini Architects, an award-winning architectural firm, emphasizes the harmonious integration of nature, light, and spatial geometry in its work. Their designs blend modern aesthetics with local culture, creating environments that enhance the well-being of their occupants. From rural remodels to sleek urban structures, their projects demonstrate a sensitivity to both built and natural environments, often utilizing natural light and geometric forms to transform spaces into dynamic living experiences.
MANUEL VASCONCELOS
HEAD OF PROJECTS & CONSTRUCTION
Manuel Vasconcelos is a results-driven Project Manager and Real Estate Expert – with more than 2 decades of experience in project development & management, successfully leading cross-functional teams and delivering complex projects on time and within budget. Manuel has extensive experience in large-scale developments – with multi-phase licensing and construction processes, due to his solid foundation in architecture and project management. He has worked as Project Coordinator with Souto Moura, Project Management/Development Director at Violas Ferreira and, more recently, as Development Director at CBRE.
BRUNA CARVALHO
BROKER
Bruna is a licensed architect from the University of London, where she started her career working at an architecture firm specializing in large-scale projects. Her experience spans both residential and hospitality developments, giving her a broad perspective on design and project management.
She developed a passion for the real estate sector, which led her to join Réplica Real Estate in Porto in 2009. She quickly focused on developing services that support investors in real estate promotion and development. Bruna is dedicated to providing innovative solutions that facilitate investment processes and contribute to the growth of successful real estate projects.
GREG PENDL
BROKER
Greg Pendl is an American real estate broker based in Porto, focused on high-value residential properties and new development sales. Originally from New York City, he spent over a decade as a broker in one of the world’s most competitive markets, advising clients across complex, multimillion-dollar transactions. In 2020, Greg relocated to Porto, a move that reshaped his perspective on both lifestyle and real estate, and led him to focus on building a more modern approach to the industry. Today, he leads LatitudeOne, a tech-first brokerage built around transparency, data, and a more intelligent client experience. By combining brokerage with technology, the company brings greater visibility and efficiency to every stage of the transaction. Greg also has a background in PropTech, co-building platforms that enhance how agents and buyers collaborate.